The system that wins the shelf — installed, optimized, and run with your team.
Book The Conversation
60 min, a partner on the call.
THE PROBLEM
The CPG sector is under pressure
Four structural shifts are changing where and how CPG brands grow.
The Broken Algorithm
-
0
%
Shareholder returns for major F&B players since 2023.
Growth is no longer translating into value.
Source: McKinsey, State of F&B 2026 · Frederick Fernandez & Associates.
The Affordability Squeeze
0
%
U.S. food prices vs 2019.
Affordability is reshaping choice.
Source: McKinsey, State of F&B 2026.
The Benefit Shift
0
%
Of shoppers rank healthy among their top three purchase drivers.
Benefits are becoming the new differentiator.
Source: McKinsey, State of F&B 2026.
The New Gatekeeper
0
%
Of US consumers already use generative AI to decide what to buy.
Discovery is moving from shelf to algorithm.
Source: McKinsey, State of F&B 2026.
You've funded three straight
years of trade programs.
Share still slipped.
Why growth changed The consumer changed first
Segmentation used to hold, one shopper, one tier, one channel. That shopper is gone. Now one basket swings from a $1 staple to a $68 splurge, down and up, same trip. The question isn’t who they are, it’s whether your model still fits how they buy
One basket. Every tier. One tactic can’t win that spread, a connected system can.
One Basket
One Shopper | One Trip
Value
Premium
Spread
$1.29
$68.88
The market changed.
Did your commercial system?
The CPG Growth Lifecycle
Ten phases from founder-led idea to enterprise value, built on the commercial
engine that scales everything after it.
Where is your business today?.
THE SOLUTION
The Commercial Velocity Engine ™
One connected commercial system designed to turn market intelligence into demand, distribution, revenue and winning execution.
WHY PROW
Not a Consultant, not an Advisor; An Operating TEAM
WHY PROW
Not a Consultant, not an Advisor; An Operating TEAM
One room. One scoreboard. One outcome —yours.
SUCESS STORIES
Proven impact, delivered at scale
Share gains and margin recovery — engagement by engagement
MEET THE TEAMS
We've been on your side of the table
Senior operators who have led brands, categories and commercial organizations inside some of the world’s leading consumer companies.
José Alfageme
Commercial Leader
Isabella Artiles
Commercial Leader
María A. Añez
Commercial Leader
Matilde Wheelock
Commercial Leader
Juan Saldivar
Commercial Leader
Laura García
Commercial Leader
Enrique Mussi
Senior Advisor
Our operators built and scaled brands inside:
200+ years of experience
HOW WE WORK
Choose how far you want to go
But “Start where you need us.”
Step 1
Diagnosis | Choose Your Depth
Option 1
The Conversation
Free | 60 minutes
A partner on the call — not an SDR. The three priority moves we’d make, on the call.
Option 2
The Deep Dive
4-hour session
A half-day working session mapping where your commercial system is leaking velocity.
Option 3
The Sprint
4 weeks
Deep dive into the Commercial Engine. Diagnosis of opportunities in the architecture.
Step 2
The Embed
The Embed
Duration: As needed
The full collective deployed inside your business — the Engine installed and run with you, until your team can run it without us.
You don't need another advisor
You need the system, installed.
Leadership experience across the most respected CPG organizations
Our operators bring senior commercial and brand leadership experience from some of the world’s most respected consumer companies.
